Jungian Psychology Theory

Jungian Psychology Theory Carl Jung was a psychologist and scholar who pioneered the unique field of analytical psychology. The field is characterized by complex and obscure theories that cover various intricate concepts, such as spirituality and the symbolic dynamics of personality. Many of Jungs theories mirror the abstraction of the concepts that they try to explain. Despite its ambiguity, Jungian therapy nevertheless presents the field of psychology with valuable ideas about the human personality, as well as innovative implications for therapy. It is highly comprehensive, addressing and conceptualizing a great diversity of concepts, such as creativity, religion, spirituality, and personality. In addition, Jungian therapy can be successfully compared to other forms of therapy. Its psychoanalytic background gives it many connections to the theories of classical psychoanalysis and Freudian therapy, while its goals and liberal approach to therapy makes it much more similar to humanistic therapy. However, seve ral questions arise when analyzing the applicability of Jungian theory to the scientific field of psychology and psychotherapy. While his complex concepts allow his theories to explore the hidden depths of the human mind, his lack of precise operational definitions for those concepts makes it difficult for any of his theories to be empirically tested. Similarly, several of his concepts are very vague and offer more questions than answers. Nevertheless, despite an obvious absence of a scientific base for his theories, the effect Jung has had on the field of psychology and on other fields is undeniable. His ideas led therapists to look to fields such as art and music in order to incorporate new and creative methods into therapy that, while more aesthetic than scientific, proved to be very effective. Among these methods are dream interpretation, music therapy, and art therapy. It is important, however, to note that Jungian psychology is not the right approach for all therapists and clients. Only a specific group of people would find Jungs theories appealing and useful. Therefore, its lack of universality can be seen as another important issue. That being said, much more can still be done to test and evaluate the full use of Jungian theory in psychology. Individuation Overall, Jungian theory holds a positive view of people, believing in that they have the inherent potential to stand out as unique individuals. However, the process of individuation is complicated, making a person become aware of and reconcile conflicts with the unconscious parts of his personality before he can truly individualize. Individuation is the means through which people can achieve self-actualization, or self realization. If people are not able to individualize, then they can never reach self-actualization, which is the ultimate goal of Jungian therapy and, according to Jung, it is the ultimate goal of living (Harris, 1996). The process of individuation is very complex and involves individuals integrating various concepts into their lives that may be beyond their current, conscious understanding of the world. In therapy, there could be two levels, one that is shallow and one that is deeper. In the first one, the client can experience a problem, begin to understand it, and then learn how to cope with it or to solve it (Harris, 1996). However, in the second level, the clients look beyond their obvious problems and begin to explore hidden parts of their psyche so that they may not only find a solution to their problem, but so they could also go through a whole transformation process, in which they undergo dramatic changes that allow them to gain deeper meanings about what distinguishes them from other people (Harris). Analytical psychotherapy attempts to create a link between the conscious and unconscious so that concepts that seem illogical could become understandable and interpretable. Structure of the Psyche The Jungian view of personality is based on understanding the structure of the psyche. The psyche is what Jung believed to be the complete and total personality of an individual. It is the vessel of a continuous flow of energy that moves between the consciousness and the unconsciousness. This energy manifests itself in a persons thoughts, feelings, and behaviors. The psyche itself consists of many subsystems that are oppositional, yet very interdependent with one another. Those interdependent systems can be grouped into the conscious, the personal unconscious, and the collective unconscious. The conscious consists of perceptions that an individual is constantly aware of, such as immediate memories, thoughts, and feelings. (Jung, 1971a). At the center of the conscious is the ego, which is the conscious main reference point and the psyches unifying element. It consists of immediate thoughts, feelings, memories, and other experiences. In addition, it creates the framework for peoples view themselves and their identity (Jung, 1971b). Covering the ego is the persona, which is the public image one allows other people to see. It is the conscious component of the self usually developed in childhood that manifests itself in everyday roles at work, school, and other social institutions. Likewise, it reconciles the conflict between personal desires and the requirements of society, thus making it a mediator (Jung, 1971a). In terms of the goal of individuation, the persona is what hinders an individuals journey towards that goal. The more one focuses and acts on the social self, the less one can have access to the inner world and thus moves further from individuation and self-actualization. Similarly, disregarding the persona by over-focusing on internal experiences leads to social conflicts and limited awareness of the outside world (Jung, 1959a). Lying deeper than the conscious is the personal unconscious, which is made up of material that is repressed or forgotten but for the most part it can be easily retrieved, usually with the help of therapy. Material in the personal unconscious is unique to the individual (Jung, 1971a). Just as the ego is the center of the conscious, the self is the center of the personal unconscious. The self regulates and stabilizes the personality, and it is also the mediator between the conscious, personal unconscious, and collective unconscious (Jung, 1959b). The self is also dependent on the other systems of personality, as it cannot until begin to develop until other systems become fully developed, which usually happen around middle age. Its development begins when individual starts to become more spiritual and philosophical, which is a sign of the blending of the conscious and the unconscious. The self is surrounded by the shadow, anima/animus, and a various complexes, the details of which will be discussed after a brief description of the collective unconscious (Jung, 1959a). The collective unconscious is the deepest part of the psyche and is perhaps Jungs most complex and most misunderstood concept. Unlike the personal unconscious, which consists of content that was once in the conscious but then forgotten, content in the collective unconscious never existed in the conscious nor did it even contain any personal, individual experiences. (Jung, 1971c). Likewise, it was never acquired by the individual; rather it was inherited from primordial generations. It consists of symbolic material, such as complexes and archetypes. Jungs basis for the idea of the collective unconscious is based in the belief that all individuals possess generic images, myths, and symbols that are biologically passed down through generations and that are partially responsible for guiding how people think, feel, and act. The collective unconscious includes concepts such as light and dark, heaven and hell, and birth and death. Though it can never be directly accessed by the conscious, t he collective unconscious nevertheless presents itself in images, visions, and/or archetypes (Jung). Archetypes and Symbols Archetypes are themes that have manifested themselves in various cultures throughout all of history. Jung (1971b) also calls them primordial images, namely because they are so ancient. Certain archetypes, such as the anima/animus and the shadow, have developed so fully that they now stand as separate systems in the personality. They are supported by common patterns or universal motifs, making up the fundamental content of tales, myths, and legends. They begin to surface usually in the form of dreams and visions (Harris, 1996). The anima/animus is the masculine and feminine archetype, a concept that is similar to the idea of the ying and the yang. Anima represents the feminine qualities in men, and animus represents the masculine qualities in women, with the qualities being those that are stereotypically associated with each sex. An example would the anima emerging as sensitivity in males and the animus emerging as aggression in females. Jung (1971b) believed that the purpose of the a nima/animus is that it allows men and women to understand and properly interact with one other. This archetype came from many centuries of males and females living together and taking on each others personalities (Jung, 1951b). The shadow, which was mentioned before, is a part of both the personal and the collective unconscious. It is the internal content that is usually repressed to its socially unacceptable and uncivil nature. The shadow represents the darker and more evil aspects of the personality that people usually deny even exist because of the strong opposition of society. The shadow occurs in the form of negative thoughts and actions that are rooted in animal instincts. These negativities could be aggression, sexual desire, selfishness, and any other traits and qualities that are considered evil by society. In essence, the shadow is the direct opponent of the persona, the public image. The shadow from the personal unconscious is usually more easily identifiable and manageable than the shadow from the collective unconscious, which is rooted much deeper (Jung, 1971b). In therapy, the acknowledgment and awareness of the shadow is an essential part of moving towards the resolution of conflicts and comi ng closer towards individuation. This acknowledgement, however, is by no means simple, as it comes into conflict with the socially acceptable and positive image one wishes to present to society. Consciously integrating the shadow into personality is usually the first stage of the therapeutic process (Harris, 1996). Conceptualization of Conflict Application to Psychotherapy I: Therapeutic Process As mentioned before, the main goal of Jungian therapy is to help the client come to a higher state of self-actualization, or self-realization. This is an ongoing process that the individual engages in throughout his entire life, from childhood to late adulthood, and it never fully comes to end. The concept of self-realization is more ideal than real and it is the actual process of moving towards self-realization, rather than achieving it, that should be the goal of every individual. In fact, Jung believed that full self-realization can never happen, precisely because self-realization is not real. (Harris, 1996). Sometimes, however, the process may be hindered if in childhood a person grew up in a harsh environment where the parents were unreasonably strict. When the self-actualization process is halted, certain personality dysfunctions, such as neurosis and psychosis, tend to form. When in such a state, a person does not have a balance between the subsystems of his personality. The p eople who come for therapy have either completely lost touch with their inner world or are overly focused on and preoccupied with it. The therapist must therefore help recreate the bridge between the inner and the outer worlds while still keeping them separated and preventing them from merging together (Dehing, 1992). The relationship between the therapist and the client is one element in Jungian therapy that distinguishes it from many other approaches. In Jungian therapy, the client is not viewed as someone who needs treatment and the therapist is not someone who is the curer. Rather Jungian therapists are people who help guide other people to delve into the unconscious and to create meanings in their lives (Dehing 1992). The therapists are experts because they have the knowledge of the structure and functions of the psyche, and so the therapist can teach, give support, scold, or reflect on the clients processes and experiences. However, much of Jungian therapy is dependent on an equitable relationship between client and the therapist, and in order for this relationship to exist, the therapist must abandon any feelings of superiority and authority, as well as the desire to influence the clients therapeutic process. In addition, Jung affirmed that the therapists should be just as equally involved in their own self-realization process as their clients (Dehing). The therapy process itself consists of four stages. During the confession stage, the client acknowledges his problems and limitations. He becomes aware of both his own weaknesses and the weaknesses of humankind, to which he is unavoidably tied to. This is a cathartic process during which transference occurs, and the client begins to transfer thoughts and feelings onto the therapist, thus causing many unconscious elements to come to the surface. This content that is brought to the surface is clarified by the therapist in elucidation, the second stage, during which the client learns about the origin of his problems. In the third stage, the education stage, the clients learns to integrate the new meanings and insights he gains from therapy into his personality. In the final stage, transformation happens are a result of innovative changes and dynamics in the client-therapist relationship that go beyond the environmental realm and that create an active movement towards self-realization (H arris, 1996). Application to Psychology II: Therapeutic Techniques Overall Jung was reluctant to implement specific therapy techniques, as he felt that they would restrict clients in their process of exploration and self-realization. He did recognize, however, that assessments were necessary in order to be able to learn about the clients history and understand how past conflicts lead to maladjustments (Harris, 1996). Using psychological types was the most important technique for assessment. Jung created an outline of the major attitudes that make up a ones personality. The two most fundamental attitudes are the contrasting extroverted personality and introverted personality, with the first characterized as outgoing and social and the second characterized as introspective and shy. While everyones personality consists of a combination of the two attitudes, there is always one that is dominant and is in consciousness and one that is inferior and is in the unconsciousness. In addition to the attitudes, thinking, feeling, sensing, and intuiting are four major functions that also distinguish ones personality type (Jung, 1971d). The four functions are also divided into contrasting pairs, sensing with intuiting and thinking with feeling. Sensing and intuiting characterize how one experiences and perceives the world, and intuiting and thinking characterizes how one evaluates their experiences. Sensing types perceive the world by using conscious acknowledgment of what they can see, hear, smell, touch, and taste. Intuiting types perceive the world unconsciously through unexplained hunches and random moments of insight. From there, thinking allows one to understand phenomena by way of reason and logic, while feeling allows one to judge an event emotionally (Jung, 1971d). From the characteristics associated with the psychological types, later researchers created the Myers-Briggs Type Indicator (MBTI), a 166 item inventory identifying a person as an extraverted or introverted type and as a feeling, thinking, intuitive, or sensing type (Ryckman, 2004). In addition to the using the psychological types, Jung also used word associations to assess his clients. Through the use of word associations Jung aimed to identify complexes. Clients had to give rapid responses to stimulus words by saying whatever words occurred to them. The stimulus words were chosen so as to stimulate all complexes that have been found in practice. Times were recorded between the presentation of the stimulus and the clients response. Any sort of hesitation or error that occurred was identified as the underlying conflict or complex. Upon discovering the complexes the therapist brings them into the conscious awareness of the client so they may be further explored (Ryckman, 2004). Jungian therapy also consists of various exploratory techniques. Among them the most prominent is dream interpretation. Relation to Freudian and Humanistic Psychology Because of Jungs psychoanalytic background, many comparisons can be made between his theories and the theories of his contemporary Sigmund Freud. However, when analyzing the Jungian approach to counseling and therapy, there is a much stronger parallel with the humanistic approach, especially with Gestalt therapy. Jungs theories can be compared to Freuds on concepts such as personality development, conflict, and the structure of the unconscious. In terms of personality development, both Jung and Freud stress the importance of the development of a healthy and stable self. In Freudian theory that self is the genital character and in Jungian it is the individualized character. However, unlike Freud, Jung did not believe that development could ever have a resolution. As mentioned before, the Jungian concept of personal development is characterized by a constant movement towards self-realization and the consistent balancing of the inner and the outer self. For the most part, this cannot fu lly happen until all parts of the personality become developed, which is not until adulthood. This differs greatly from Freud who believed that the larger part of an individuals personality forms in childhood. Similarly, the two differ in how they view and conceptualize conflict. For Freud, psychopathology and other dysfunctions are rooted in negative childhood and past experiences, such as abuse or neglect. In order to cope with such experiences, a person develops various defense mechanisms, the most common of which are repressions and fixations. These defense mechanisms hinder development in that they do not allow one to successfully complete all the stages of development. Jung, on the other hand, did not view the unsuccessful completion of the stages of development as the source of conflict, partially because he rejected the idea of the stages of development having completion. Conflict, in Jungian theory, comes from an internal imbalance between the subsystems of personality. Likewise, contrary to Freud, conflict is not ignited by a traumatic or painful childhood event. Rather conflict is something that is present in individuals from the very beginning and is a natural part of personali ty. The Jungian idea of conflict can be described in terms of the cosmological idea of chaos. Before the creation of the world, there was only chaos. Then in a slow process, order came to chaos and the world was able to fully form. It is the same with the individual, who starts life conflicted but then slowly is able to gain internal balance and stability. It is quite evident that the Jungian concept of the unconscious is based on Freudian theory. Both theories emphasize the immense importance of the unconscious and its affect on the individual, stating that conflicts are centered in the unconscious. In Freudian psychology the main unconscious process is the struggle between the superego and the id. In Jungian psychology, such struggles also exist, mainly in the conflict between the persona and the shadow. Likewise, both Freud and Jung divided the human mind into three levels: the conscious, preconscious (or subconscious), and unconscious in Freudian theory, and the conscious, personal unconscious, and collective unconscious in Jungian theory. Jungs personal unconscious can be equated to Freuds preconscious. Both levels are deep, but not beyond access, and both contain content that became lost to the conscious. Jungs collective unconscious is similar to Freuds unconscious in that it is beyond the reach of the conscious, but usually man ifests itself in the form of dreams and symbolic images. However, unlike the Freudian unconscious, the Jungian unconscious is not solely made up of repressed aggressions and sexual desires. It is much more complex, containing both personal repressions and archetypal ideas of the greater humanity. Jungian therapy is connected to humanistic therapy in its goals and approach to therapy, specifically the relationship between the client and the therapist. In both therapies the ideal goal is the realization and actualization of the self. In therapy, this goal is met by placing strong emphasis on awareness of experiences. Like humanistic therapy, Jungian therapy acknowledges the importance of the past, but prefers to focus on the immediate present and the impending future. Specifically, past experiences are only viewed in terms of their implications on the present and future. However, unlike the humanistic approach, Jungian therapy places more emphasis on unconscious processes and how they affect the conscious. Jungian therapy is also similar to humanistic, particularly to Gestalt, in the way it views the role of the therapist and the relationship he has with the client. Like Gestalt therapy, Jungian therapy views the therapist as being equal in position and superiority to the clien t, having expertise only in terms of having more knowledge of psychological processes. Conclusion In general, Jungian therapy and analytical psychology presents very strong and well supported ideas, even while being, at times, complex and ambiguous. The theories are solid and comprehensive, covering a wide range of psychological phenomenon. It can therefore be used alone, without the conjunction of a different form of therapy. It builds on certain pre-existing theories from classical psychoanalysis, yet offers a completely different and unique perspective to them, in addition to adding new concepts. Jungian therapy is especially unique in its strongly philosophical nature that emphasizes abstract rather concrete concepts. Such concepts include spirituality, symbolic images, and the connection between the individual, humankind, and the greater cosmos. This unique factor of Jungian therapy can be viewed as both a strength and a weakness. It is a strength in that it outlines and conceptualizes ideas that are usually limited only to philosophy, despite having such important roles in personal development. Every person at some point attempts to search for the higher and deeper meanings in life. Jungian therapy recognizes and supports this need. However, its philosophical approach is also a major weakness. One reason for this is that it lacks empirical evidence due to its abstract nature. Another reason is that the concepts are very complex and require a specific type of mentality in order to understand them. This makes it difficult for Jungian therapy to be applicable to all clients. I believe the types of clients that would probably receive the most benefit from Jungian therapy are people who can think abstractly and who are very patient. These people view the world in terms of symbols that are in constant need of interpretation. They have to be fond of constructing meanings of both their own internal experiences and the universal, macrocosmic phenomena. People with problems such as severe depression, personality disorders, and schizophrenia may be greatly helped by Jungian therapy. These are people who have lost or were not able to find greater meaning in life, thus causing them to plunge into the confusion and chaos that characterizes the mentioned disorders. Jungian therapy would be able to help find that meaning, as well as give them a strong conceptualization of their experiences. However, clients who prefer a more concrete and direct approach to therapy would most likely be very frustrated with a Jungian therapist and would probably not be aided by the pro cess. If anything, their condition may only worsen from being overly confused and frustrated. Clients with OCD, phobias, and other anxiety disorders should probably be treated with a different therapeutic approach, as Jungian therapy may not be the most appropriate technique for them. Therefore a therapist must be very careful when choosing to use the Jungian approach. The therapist should first be able to assess the clients mentality and determine whether Jungian therapy would be harmful or beneficial.

Acme Is A Large Pharmaceutical Company Information Technology Essay

Acme Is A Large Pharmaceutical Company Information Technology Essay ACME is a large pharmaceutical company in Bangladesh. In all districts, it opened branches. So that why, they need communication technology, which way they can get all information about their product and that why they need a website. In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which is contributing in the countrys economy. After the promulgation of Drug Control Ordinance 1982, the development of this sector was accelerated. The ACME Laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group, is a Manufacturer and Global exporter of Human, Herbal and Veterinary Pharmaceutical products. Since its inception in 1954, Chapter 2 Initial Study 2.1. Introduction: In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which is contributing in the countrys economy. After the promulgation of Drug Control Ordinance 1982, the development of this sector was accelerated. The ACME Laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group, is a Manufacturer and Global exporter of Human, Herbal and Veterinary Pharmaceutical products. Since its inception in 1954, The ACME Laboratories Ltd, has been working relentlessly with a vision to ensure health, vigour and happiness for all and is on a perpetual quest for excellence. 2.2. Company Background: ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to  bringing the highest quality products and services to our customers. They have an annual turnover of US $60 million with diversified interests in Pharmaceuticals, FMCG, Information Technology Services, Aviation Services, Printing Packaging Services, Trading Services, C F Services, Apparels and more. The ACME Laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group. The history of The ACME Laboratories Ltd. dates back to 1954 when a proprietorship firm was founded to manufacture ethical drugs. It started with the modest introduction of a few oral liquid products. The late Hamidur Rahman Sinha was the founder of the firm and was the main visionary of the organization until his sad demise in 1994. The firm was converted into a private Limited company in the year 1976. Commercial operation at the modernized plant equipped with sophisticated and advanced facilities began toward the end of 1983. The Company has adopted the ISO-9001-2008 and WHO CGMP (Current Good Manufacturing Practice) standards. All employees must adhere to the documented procedures and SOPs (Standard Operating Procedure).Many challenges were overcome successfully to transform the company from a small unit to what it is today. Out of about 300 pharmaceutical companies in the country, The ACME Labs is one of the top four. 2.3. Description of current system: The ACME Laboratories Ltd. Has invested in state of the art formulation plants aligned to regulated market standards. Four plants based on the Dhaka site can produce pharmaceutical products to the highest GMP specifications. These plants have been designed by internationally recognized firms and equipped with the best machines that can currently be found on the European and US markets. The ACME Laboratories Ltd. normally based on a current local system, for what, it has a local larger marketing side all over in Bangladesh. Their total selling systems depend on marketing system. More than 1200 Medical Representatives of human sector, around 300 Medical Representatives of veterinary sector are the current worker of the marketing side of The ACME Laboratories Ltd. The MR is responsible to communicate with the customers. There are two kind of MR. One is called Buffer. Their duty is to stay in hospital and collect all prescription. And another Mr.s duty is to communicate with the doctor a nd chemist and motivate them for the products and take orders. The Area manager is always responsible for the Medical Representatives. Their duties are to observe t the proper communication between MR and The ACME Laboratories Ltd. The Customer, If any problem occurs, he will report to Regional Sales Manager who is responsible for fulfill the requirements of MR and customers. His duty is also to replace and rearrange MR for all area zone and also concern for the delivery of product on time. The Assistant sales manager is one of the head of marketing side, who is direct communicating with the management. His duty is to inspect all marketing area and be aware about their service. He takes all responsibilities to build up their marketing proposal comparing with other competitors. So their total marketing system is based on door to door. 2.4. Problem with the current system: If the current system of The ACME Laboratories Ltd. Is analyzed, then it shows some lacks of current system such as communication gap, mistiming, over cost. Like the total selling system is based on door to door. So sometimes the MR fails to meet with the customer. Though they can meet, they dont get enough time to promote their product. Even sometimes the customer feels disturb for them. So this is a big weak point for the current system. Another weak point is timing. When an order has been taken, it was taken in paper. There are lots of order has been taken in a time. So it may be happened to lose one order or forget to rearrange on time. Today in every business sector, there are lots of competitions. So to buildup the business, it needs to be careful about the price. As there is communication gap between the MR and the management, they dont get the right track for the product cost comparing with the competitors. So some products carry high value which is not affordable for our peo ple. So the current marketing system of The ACME Laboratories Ltd is not a proper system for the business. 2.5. Boundary of the project: As ACME is a group of companies, here we are only working for ACME Laboratories Ltd. And we only concern to improved the marketing system and introduce the products to customer. So, as we concern only for product, our aim is only to improve website system better than previous website. 2.6. Aims of the project: If the company needs to fulfill their requirements and update their current system , it is suggested that they should have a software which one can communicate directly between the customers and the employees of The ACME Laboratories Ltd. This software can be web based, where the employees and the customers inform their requirement and the problem to the management. Even the company can promote their all new or old products in that software and the customer will get the information about their requirements and directly can order from this software. So it will save time and money. 2.7. Summary: Though The ACME Laboratories Ltd is a leading Pharmaceutical company in Bangladesh but it has lots of competitors. So to continue with a good future, it should be upgrade its whole system .So for the marketing side, if they are able to get a software, which can be fulfill their requirements, They will get a standard feedback from this side. May be this will be a great step to lead in Pharmaceutical business. Chapter 3 Feasibility study 3.1 Introduction: In order to make wise investments in a marketplace experiencing increasing levels of risk, companies are turning to feasibility studies to determine, if they should offer new products, services or undertake a new business endeavor. The purpose of a feasibility study is to determine if a business opportunity is possible, practical and viable. So, when therell be a proposal for the improvement of The ACME Laboratories, firstly this should be need to know that are they alright or do they agree with the conditions of the proposal system? 3.2 Alternate solutions: The current system of ACME Laboratories is totally manual. It totally depends on the marketing employee. So the management is always moving their decision according to employees report. For that reason some times they facing commutation problem and misguided. To solve this problem, they need a proper solution which may be based on computer program system such as may be a software or website. 3.3 The proposed system: There may be a proposal, which we suggest and decided by the management of ACME Laboratories, to make a website, which can be solve the current problems and guide the company for making the system easier. Advantages: (of the web site): If the company accept the proposal of website, they will be benefited in sever always. Like, itll solve the communicate problem between the employees and the management. Company can save the cost, what they spend for the knocking to the customer and also they can save their time as well to take appointments and order from the customers. So, this website can bring a new system for the company, which will lead the company to the go further. Disadvantage: (of the web site): Therell be some disadvantages for this proposal. First they need setup everything for use a website. Itll take some cost. And some of employees are not familiar with the internet and website. So it will face problem to operate it. Even the company will always need the internet connection.If they face any problem for connection,may be itll stop the whole system and make it delay to process. 3.4 Feasibility consideration 3.4.1 Technical feasibility: When, therell be a proposal for a company, Firstly it needs to know ,the system of the proposal are suitable for the system. Like, for the website, first, it should be notice about the technical feasibility of the company. Because ,they have to have computers for every sectors, where there need to be communicate. And also need to be noticed about the flexibility of connection. If, there is a positive result about the technical feasibility, then the proposal can be proceed further. 3.4.2 Economical feasibility: For the proposal, it need to be ensure about the economical feasibility. Because for the web application they need some computers .So itll take some cost. Also they have to pay the internet bill and a charge for the Domain and hosting charge per year. So, if the company accepts the budget for the proposal, then itll be carry on. 3.4.3 Operational feasibility: When there will be a technical proposal, it should be notice about the operational feasibility. Because, they need to operate the system and update all new information. So they must need to know about the operational knowledge about the website. Maybe, some employee needs to be trained up. So, if they are able to do it, then the proposal can be proceed on. 3.5 Summary: This feasibility consideration is helping the developer to understand if the company has the ability to use this website. Developer can also understand the range of the company which can help him to develop the website. Chapter 4 Requirement analysis specification 4.1 Introduction: ACME is a large pharmaceutical company in Bangladesh. In all districts, it opened branches. So that why, they need communication technology, which way they can get all information about their product and that why they need a website, which can fulfill these requirements. To get information about their requirement, we took an interview so that the website, which we are going to make fulfill their needs. 4.2 Interview record: As, we are going to make a website for ACME Laboratories, at first, we need to know their requirements. For that reason, we took an appointment with the company Assistant Sales Manager Mr. Jafarullah. Interview was arranged on 23rd May, 2010 at 11:00am. On that day, we met with Mr. Jafarullah and gathered the requirements and record all details. This interview helped us a lot to get an idea about the website. 4.3 DFD of existing system: Require Products Process product 1 Sales representative Customer M1 Product info Confirm availability Product Order Process Order 3 Sales representative Customer Confirm order M2 Order info Response pay Figure: DFD diagram for current system 4.4 Requirements catalogue: Requirement ID ACME 1 Requirement name Products Info Business activity Marketing Products Source Website Owner MD. Functional requirement Input products info Benefits To introduce current product to customer Comments Entry products list Requirement ID ACME 2 Requirement name Update Info Business activity Marketing for new products Source Website Priority Company employee Owner MD. Functional requirement Add new products info Benefits Introduce the new products to customer Comments Add / Delete products list 4.5 DFD of proposed system: D1 Product info Process Products 1. Products Enter data Staff Select products for order Saves quantity information 2 Products View product Customer D1 Product info Figure: DFD diagram for proposed system 4.6 Elementary process description: ID Process name Description 1.1 Information collection Collected information from Assistant sales manager of ACME Laboratories Ltd. 1.2 Products list They provide a book, from where we got the product name and details. 1.3 Make a proposal for a website We submitted a proposal for a website and they approved it. 1.4 The required of website Required a website where they can update or delete information by themselves. 1.5 Type of website This will be a dynamic website, what we are going to make. 1.6 Overall progress We showed a demo to the assistant sales manager and he was impressed. 4.7 Entity relationship diagram: Customer Staff Sales Representative 4.8 Entity description: In the DFD diagram of the existing system, name of some entities have been mentioned. Description of these entities is given below. Entity name Description Customer Name Responsible for bye product. Staff Responsible for Data store. Sales Representative Responsible for Order product. 4.9 Data catalog: Data item Description Database Process Product Input all data of the current product Insert Date Manufacturing Date Insert Update new product If any new product is made, that would be updated. Insert Delete product If they want to remove product from database, they can delete it Delete 4.10 Summary: At the end of this stage, requirement analysis and specification helped us to gather all information and idea of our proposed website. Chapter 5 System deign 5.1. Introduction: Based on the user requirements and the detailed analysis of a new system, the new system must be designed. This is the phase of system designing. It is a most crucial phase in the development of a system. Normally, the design proceeds in stages 5.2. Logical design and description: ACME Laboratories Ltd ACME PHOTO HOME ABOUT ACME PRODUCTS SUPPORT CONTACTS Latest News Welcome to ACME Copyright  © 2010. DIIT 5.3. Sitemap: About ACME HOME Products Support Contacts Allopathic Herbal Add Products 5.4. Summary: ACME website Sample has been designed. There sketches will be used to design. There are some logical diagram have been added on this document. Chapter 6 Coding 6.1. Home page: Welcome to ACME if( $_GET){ if( file_exists( includes/pages/.$_GET[page]..php)) include( includes/pages/.$_GET[page]..php ); else include( includes/pages/default.php ); }else include( includes/pages/default.php ); ?> Copyright  © 2010. DIIT window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"de6e6cfad9","applicationID":"221047987","transactionName":"bl0HMhMFDEYCWhJeWlcXMBQISwdGEFgfRBpYShEPAggHGxNRFg==","queueTime":0,"applicationTime":1,"atts":"QhoERFsfH0g=","errorBeacon":"bam.nr-data.net","agent":""} Chapter 7 Testing 7.1. Introduction: Testing a product seems very simple. It involves ensuring the product works as intended and does not fail. This is what we strive to achieve when testing program code. When some one read text books on testing there he/she will find that verification and validation is the name given to the checking and analysis processes that ensure the software conforms to its specification and meets the needs requirements of the customer. 7.2. Unit test: Method Value entered Expected result Runtime result Comments Add Product AP(Allophathic) à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Successful Add Product HP (Herbal) à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Successful Add Product AP (Herbal) ÃÆ'- ÃÆ'- Error 7.3. Link test: Page Link Expected result Runtime result Comments Home Index.php à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Successful ABOUT ACME index.php?page=about à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Successful PRODUCTS index.php?page=products à ¢Ã‹â€ Ã… ¡ ÃÆ'- Error SUPPORT index.php?page=support à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Successful CONTACTS index.php?page=contacts à ¢Ã‹â€ Ã… ¡ ÃÆ'- Error 7.4. Summary: The documentation of testing is critically important and we descried a scheme that provides both good documentation and a framework for test management. I gave some guidelines for test design, but recognized that this is a difficult problem which cannot be automated. Chapter 8 Implementation 8.1. Introduction: The implementation phase is typically terminated b a formal acceptance process, when the business manager declares that she/he is satisfied that the system meets its objectives and sign off takes place. New Computer equipment needed. Users need to be trained. Data transferred from an old web system. New data entered. 8.2. Maintenance plan: The maintenance stage begins once the implementation is complete. This is typical of many medium size organizations. In larger companies, a full-time maintenance team may carry out all this work. Maintenance includes error fixing, updates and modifications which are necessary because requirements are incorrectly understood or specified, requirements analysis is not complete in time, and the needs of the business have changed. 8.3. Summary: Implementation and maintenance is most important part of the project. The ACME must use a responsible person to take responsibility. Chapter 9 Limitations and future plan 9.1. Limitations: 9.1.1. This site is not fully dynamic (Only products page is dynamic) 9.1.2. Contacts page is not work. 9.1.3. Menu cannot add because there have a flash. 9.2. Future plan: 9.2.1. This site will be a fully dynamic. 9.2.2. Contacts page will be work when page is hosting a web. 9.2.3. Admin will be added new menu. Chapter 10 Conclusion All work successfully completed. Now the website is ready for use. During implementation careful steps had to be taken so that it can get desired environment as needed. Limitations and future plan will be helpful for developing a more efficient website next time.

What is a virus - computer :: Computer Science

What is a virus - computer What is a VIRUS Virus (computer), self-duplicating computer program that interferes with a computer's hardware or operating system (the basic software that runs the computer). Viruses are designed to duplicate or replicate themselves and to avoid detection. Like any other computer program, a virus must be executed for it to function-that is, it must be located in the computer's memory, and the computer must then follow the virus's instructions. These instructions are called the payload of the virus. The payload may disrupt or change data files, display an irrelevant or unwanted message, or cause the operating system to malfunction. Computer viruses activate when the instructions-or executable code-that run programs are opened. Once a virus is active, it may replicate by various means and tries to infect the computer's files or the operating system. For example, it may copy parts of itself to floppy disks, to the computer's hard drive, into legitimate computer programs, or it may attach itself to e-mail messages and spread across computer networks by infecting other shared drives. Infection is much more frequent in PCs than in professional mainframe systems because programs on PCs are exchanged primarily by means of floppy disks, e-mail, or over unregulated computer networks. Viruses operate, replicate, and deliver their payloads only when they are run. Therefore, if a computer is simply attached to an infected computer network or downloading an infected program, it will not necessarily become infected. Typically a computer user is not likely to knowingly run potentially harmful computer code. However, viruses often trick the computer's operating system or the computer user into running the viral program. Some viruses have the ability to attach themselves to otherwise legitimate programs. This attachment may occur when the legitimate program is created, opened, or modified. When that program is run, so is the virus. Viruses can also reside on portions of the hard disk or floppy disk that load and run the operating system when the computer is started, and such viruses thereby are run automatically. In computer networks, some viruses hide in the software that allows the user to log on (gain access to) Types of VIRUS There are five categories of viruses: parasitic or file viruses, bootstrap sector, multi-partite, macro, and script viruses. Parasitic or file viruses infect executable files or programs in the computer. These files are often identified by the extension .exe in the name of the computer file. File viruses leave the contents of the host program unchanged but attach to the host in such a way that the virus code is run first. These viruses can be either direct-action or resident. A direct-action virus selects one or more programs to infect

Mechanisms and Processes of the Internet :: Computers Technology Web Essays

Mechanisms and Processes of the Internet Electronic commerce can be defined as the conduct of commerce in goods and services, with the assistance of telecommunications and telecommunications-based tools. Here, the term telecommunications can mean any existing telecommunication networks such as Public Switched Telephone Network, Integrated Services Digital Network, or even Wireless Networks. However the major and the most important telecommunication network of E-commerce is the Internet. The great possibility and potential of E-commerce has been realized with the development of the Internet. Therefore understanding how the Internet works is quite important to better understand E-commerce and to develop E-commerce applications. In this paper I will discuss the mechanisms and process of the Internet. The structure of the paper is as follows:  · The Basic Process  · Mechanisms of the Internet  · IP address and Name Servers  · Ports and Protocols II. The Basic Process When we surf the web, we type any URL in to our browser, and the desired page pop up on our screen. At the most basic level possible, the following diagram shows what happened: Our browser formed a connection to a web server, requested a page and received it. Here are the basic steps that occurred behind the scenes:  · The browser broke the URL into 3 parts: 1) The protocol ("http"), 2) the server name ("www.howstuffworks.com"), and 3) the file name ("web-server.htm").  · The browser communicated with a name server to translate the server name "www.howstuffworks.com" into an IP Address that it can use to connect to the server machine.  · The browser then formed a connection to the server at that IP address on port 80.  · Following the HTTP protocol, the browser sent a GET request to the server asking for the file "web-server.htm".  · The server returned the HTML text for the web page to the browser. The browser read the HTML tags and formatted the page onto your screen. III. Mechanisms of the Internet 1. Mechanisms The Internet is a gigantic collection of millions of computers that are all linked together on a computer network.

Essay on Honor in Richard II -- Richard II Richard III Essays

The Importance of Honor in Richard II  Ã‚        Ã‚  Ã‚  Ã‚  The tension-charged exchange between Bolingbroke and Mowbray in the first scenes of Richard II provides exciting action for the audience, and gives a glimpse into trial by combat and the importance of honor in Shakespeare's plays. Trial by combat, or a judicial duel was a traditional way to settle disputes in England and Europe for many generations. People dueled to defend their own honor, and to prove personal claims against the honor of others. Honor. Honor is the accumulation of virtuous deeds that instills a respect in others and in you. Possessing, seeking, and defending the elusive trait of honor are crucial elements of Richard II. The concept of honor has different meanings to individual members of a modern audience, just as it did to an Elizabethan audience. What is honorable? What makes someone honorable? Aristotle thought: there is no true honor in the world but that which commeth from vertue. Vertue seeks no greater or ampler theater to shew her selfe in, then her owne conscience. The higher the Sunne is the lesse shadow it makes, and the greater a mans vertue is the lesse glorie it seekes. (qtd. in Council 28)    So, by Aristotle's rationale, those people who seek honor are in fact not honorable because they are deliberately seeking honor, which is a vice. Council sums Aristotle's argument very well, "virtue consists in action; the reward of that action is honor; to pursue more honor than virtuous action warrants or to pursue honor for its own sake is a vice" (19). Honor is also eloquently described by Rabelais's definition of honor to the Thelemites, "because men that are free, well-born, and well-bred, and conversant in honest companies, have natu... ...mon. New York: W W Norton, 1994. 12. Seldon, John. Table-Talk. [1689]. Ed. Edward Arber. London: Alex, Murray & Son, 1868. 13. Shakespeare, W. "The Tragedy of King Richard the Second." The Complete 14. Signet Classic Shakespeare. Toronto: Harcourt Brace Johanovich, Publishers, 1972.    You may wish to begin your essay with the quotes below:    Bolingbroke: My body shall make good upon this earth, Or my divine soul answer it in heaven. Thou art a traitor and a miscreant.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Richard II, 1.1.37-39)    Mowbray: I take it up; and by that sword I swear, Which gently laid my knighthood on my shoulder, I'll answer thee in any fair degree Or chivalrous design of knightly trial; And when I mount, alive may I not light, If I be traitor or unjustly fight.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Richard II, 1.1.78-83)   

Fundamentls of Entrepreneurship

Executive summary: Fundamental of entrepreneurship is an individual who takes initiative to bundle resource in innovative ways and is willing to bear the risk or uncertainty to act. The purpose of done this assignment to know and understand that entrepreneurship play role to started new business enterprise. Moreover, entrepreneur for started new enterprise that SPM JATI (cooking oil), need review performance of his business, identify strength and weaknesses, recommend a plan of action that will capitalize on the company’s strengths, and overcome its weaknesses and finally business existing performance could be maintained and strengthened.Without this cannot complete the task to started new business. Before I start my assignment, I had obtained some information from my lecture and I also get information about entrepreneurship from internet. Through internet I know that entrepreneur of review performance to started new enterprise that SPM JATI (cooking oil), strength and weaknes ses, recommend a plan of action and business existing performance could be maintained and strengthened.The process of doing assignment, I found out a lot of information about started new enterprise of entrepreneurship. As the same time, I also know the strength and weaknesses and existing performance could be maintained and strengthened. NO| Question and title| Page| 1. 0| Introduction | 3| 2. 02. 1 2. 1. 1 2. 1. 2 2. 1. 32. 2 2. 2. 1 2. 2. 2 2. 2. 32. 3 2. 3. 1 2. 3. 2 2. 3. 32. 4 2. 4. 1 2. 4. 2 2. 4. | Presentation and analysis: How would you review the performance of his business Introduction task 1Answer ConclusionHelp jerry indentify his company strength and weaknesses Introduction AnswerConclusionFollowing the analysis of the company strengths and weaknesses, recommend a plan of action that will capitalize on the company strengths, and overcome its weaknesses. Introduction Answer Conclusion Jerry has bought you a one-week return ticket to his holiday home in Penang. He wants you to helpHim investigate ways in which the business existing performance could be maintained and strengthened.Introduction Answer Conclusion | 4444-66777-88999-1010 11111112| 3. 0 | Conclusion | 13| 4. 0| References | 14-15| 1. 0 Overall Introduction Entrepreneurshipis an individual who rather than working as an employee runs a small business call entrepreneurship and assumes all the risk and reward of a given business venture, idea or good or service offered for sale. Entrepreneurship combined with land, natural resources and capital to produce profits that is call entrepreneurship.Entrepreneurship must face all kind of problem and know need to solve the problem then only can achieve in business, if the entrepreneur run away from business it show he or she cannot face it the business and don’t know how to solve the problem. Task 1, is mention a bout review the performance of SPM JATI enterprise cooking oil. It’s easy to focus only on the day-to-day running of SPM JA TI enterprise. It’s simply include business efficiency, financial position, business goals and conduct a customers and market analysis.Task 2, is indentify about SPM JATI enterprise, strength could be seen in terms of SPM JATI staff extremely polite and helpful and your competitor’s staff has very few customer-friendly attributes, products SPM JATI provides cooking oil, customers loyalty is demand, and location located at. And weakness, an object’s look every aspect of SPM JATI enterprise whether its products and service could be improved. Task 3, is analysis the company strengths and weaknesses. And how to overcome the weaknesses of company.Task 4 is talking about help jerry to investigate ways in which business existing performance could be maintained and strengthened Task 1: 2. 2 How would you review the performance of his business? 2. 1. 1 Introduction task 1 In this task talking about review the performance of business of SPM JATI Company. This task explain s about operation management. Product planning, location planning, process planning, supply chain management and quality management. 2. 1. 2 Answer Review the performance of SPM JATI Enterprise cooking oil for financial position, it’s often fail because of poor financial management or a lack of planning.Often the business plan that was used to help raise finance is put on a shelf to gather dust. When it comes to SPM JATI Enterprise cooking oil business' success, therefore, developing and implementing sound financial and management systems. . Product planning Product planning and product control work hand in hand to ensure that consumers get the products they want, when they want. Product planning involves evaluating the product and placement, price, package and position. SPM JATI cooking oil using product planning. Price must standard and the package look nice and the customer attract to the package. Location planningLocation is also very important for service and manufacturi ng ventures, which have such costs as advertising, promotion and distribution that are a direct result on where they located. SPM JATI company location is very near customer and other shop also. Location has to be convenient for customers and their employees need adequate parking. That means locating near to key suppliers in areas for pick-up and deliveries. JATI company choosing the best location for business that us the first step to target the customers. Process planning A business plan is used when starting a new business or new product into market.SPM JATI cooking oil develops the products and maintains the products. SPM JATI cooking oil planning buys a new machine that is automotive packing machine to improve the business and supply in big scale. Supply chain management Supply chain management is the oversight materials information and finance as move in a process from supplier to manufacturer to wholesaler to consumer. The product flow includes the movement of goods from a su pplier to a customer as well as customer returns or service needs. SPM JATI cooking oil supply to wholesaler and the wholesaler supply to consumer this is supply hain management of SPM JATI cooking oil company. Quality management SPM JATI Company maintains the good name and reputation of the company. To gain a competitive advantage, many companies will implement a quality management system to ensure they produce the best products. 2. 1. 3 Conclusion The conclusion is when I do this question I got a lot of idea about the business and also I can understand very well about what is product planning, location planning, process planning, supply chain management and how much important to business. This steps all SPM JATI company follow and maintain the businessTask 2: 2. 2 Help Jerry identify his company’s strength and weaknesses. 2. 2. 1 Introduction task 2 In this task discuss about SPM JATI company strengths and weakness. SPM JATI company strengths and weakness. SPM JATI Company strengths is understand consumer needs and provide high level customer service. Weakness is not enough workers in the company and also the labor costs very high. 2. 2. 2 Answer: The impacts of internal strengths and weaknesses on the success of the ‘subject’ of analysis. The internal strengths and weaknesses of you, your staff, your products, and your business.The internal strength that make’s organization more competitive than its marketplace peers. And the internal weaknesses with organization that will keep it from achieving its objectives; it is what an organization does poorly. Strength This involves looking at the strength and weaknesses of SPM JATIenterprise cooking oil. Internal strength of business SPM JATI enterprise cooking oil, could be seen in terms of SPM JATI enterprise staff, products, customers loyalty, processes, or location. SPM JATI enterprise cooking oil,strengthterms staffextremely polite and helpful, very important to be totally honest and realistic.Next products, cooking oil, customer loyalty is when a supplier received the reward of his efforts in interacting with his customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his needs. Location for SPM JATI enterprise are very good because very near to customer and wholesaler also. So when very near to customer the supply cost become low and can save money also. The name of company very popular everyone knows about JATI cooking oil and the products quality. JATI Company understands the consumer needs.JATI Companyprovides high level customer service. Have a presence in retail markets. And also the customer like and go for JATI cooking oil. Weakness Company weaknesses are a lack of resources or capabilities. SPM JATI Company has higher labor costs. Competitor who can have similar productivity from lower labor costs. SPM JATI also not enough workers and the management are not very good. 2. 2. 3 Conclusion In this task discuss about the company strengths and weakness. Explain about the SPM JATI company strengths and weakness. Task 3: 2. Following the analysis of the company strengths and weaknesses, recommend a plan of action that will capitalize on the company strengths, and overcome its weaknesses. 2. 3. 1 Introduction In this task discuss about the strengths and weakness of Jerry Company SPM JATI enterprise. So need to find out some step to help Jerry Company to improve. And also discuss the overcome company weakness. 2. 3. 2 Answer Company strengths The first strengths for jerry JATI Company are good name in market everyone know about the company and the brand. JATI Company provides high level customer service.Customer also likes to buy JATI products because customer likes the packing and the good service also. JATI Company supply goods time to time. Overcome company weakness After I discuss about strength and weakness of Jerry Company that is SPM JATI enterprise. Jerry can be try to improve t he products and packing. Customer service is very important in business, Jerry Company must focus on customer service. First the weakness of SPM JATI Company is higher labor costs. After that SPM JATI company not enough workers in the company so cannot produce more products because very less worker.SPM JATI must take new worker for company and can produce more products. SPM JATI company have 3 lorry but that is not enough for supply goods because a lot of order from customer and wholesaler. So need to buy new lorry, for more supply goods for customer and the business also can develop if supply more goods for customer the company can make high profit. 2. 3. 3 Conclusion As a conclusion, I help to find the steps or ways to help Jerry Company to improve and do much better then now. Next is, found the ways to solve jerry company weakness Task 4 2. Jerry has bought you a one-week return ticket to his holiday home in Penang. He wants you to helpHim investigate ways in which the business e xisting performance could be maintained and strengthened. 2. 4. 1 Task 4 introduction In this task discuss about to help jerry investigate ways in which the business existing performance could maintained and strengthened. I help jerry how to improve the performance of SPM JATI Company. So for one-week I will take care jerry business and help him also to improve the business. 2. 4. 2 Answer The ways to improve the company performanceI have help jerry to promote his company name and product. I do which customers buy a lot of JATI product they all get some gifts from company. Next is, I give some donation under JATI company name then only people know about the company and what they are selling or produce. This also one good type of advertising. If company name popular in market then all customer know about the company and the business sales also increase. And I ask jerry to do some offer or discount. When customer purchase JATI product the price be half price for few month, to promote the product.Another idea is make t-shirt for customer, like which shop sell a lot of JATI products give them t-shirt. 2. 4. 3 Conclusion Conclusion is, this is the ways to improve the company performance and steps. When jerry follow the steps above sure jerry company will be improve and success on his overall business performance and also can increase the business sales or monthly turnover can increase. This steps all are very good to business improve and can increase the production of the company so jerry must follow the ways to improve. But now Jerry Companyimproves ready, so for no problem for Jerry Company.I think Jerry Company does better sales and better business management. Because jerry know ready what is steps and ways to improve the company performance. 3. 0 Conclusion As a conclusion when I finish this whole assignment I can understand what is business strength and weaknesses. And how to take care the business and also how to solve the problem. So when jerry follows all t he ways or steps of business, sure the business will successes and can make more profit. Every entrepreneur must know the business strength and weakness.And must know about how to solve business problem. 4. 0 References Businessweek. com (2013) Analyzing Your Company's Strengths and Weaknesses – BusinessWeek. [online] Available at: http://www. businessweek. com/smallbiz/tips/archives/2008/09/analyzing_your_companys_strengths_and_weaknesses. html [Accessed: 22 Mar 2013]. Dollinger , M. (2003) Fundamental of Entrepreneurship . 3rd ed. India : Doring Kindersley , p. 153-155. Hoit, D. (2001) entrepreneurship. 5th ed. New Delhi: Ashoke K. Ghosh, p. 67-68. Infoentrepreneurs. org (2009) Review your business

Religious Allusions and Metaphorsâ€Martin Luther King Jr Essay

Martin Luther King, Jr., in his famous Letter from the Birmingham Jail, responds forcefully yet politely to a public statement made by eight Alabama clergymen in 1963. He defends his position as an African American and strongly defends racial equality, referencing countless sources and utilizing several literary devices. Most significantly, King uses frequent Biblical allusions and metaphors, not only to relate to the Clergymen and the people of Alabama, but also to display his passion for equality. For instance, when he speaks of just and unjust laws, he references the reasoning of Saint Thomas Aquinas, â€Å"To put in the words of Saint Thomas Aquinas, an unjust law is a human law that is not rooted in eternal and natural law. Any law that uplifts human personality is just. Any laws that degrades human personality is unjust†(King 180). King cites the book of Daniel when he discusses Shadrach, Meshach, and Abednego and the disobedience of a law for higher moral principle. King also relates himself to the Apostle Paul and his thriving effort to assist the men and women who call for his aid. After much further research I have gained new insight in why King used these metaphors as he did. Outside sources have helped me analyze the deeper meaning behind the allusions and understand the changes King was hoping to impose on the public and the Clergymen. King’s ideals are supported with his immense knowledge of the Bible, which make his connections extremely credible. King opens his letter by connecting himself with the Apostle Paul in an attempt to better associate with the Clergymen. â€Å"Just as the prophets of the eighth century B.C. left their villages and carried their â€Å"thus saith the Lord† far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I† (King 174). Upon first read of the â€Å"Letter† I clearly thought that King was using Biblical references simply to relate to the Clergymen on a level they could understand. Though King is, in a sense, trying to establish his credibility by using this allusion, there is a much more clandestine meaning. â€Å"Like The prophets of the eighth century and like St. Paul, King must leave home and respond to the call for aid† (Tiefenbrun 265). After researching Paul, I found why King used him in his letter. Paul was persecuted for spreading  Christianity. So much so that he was put in prison. While in prison he, like King, wrote many letters responding to the criticism he was receiving. Some of these letters were encouragement to the Christians of Corinth and later became the book of Corinthians in the Bible. Paul died as a martyr, fighting for his beliefs just as King did. Paul’s mention was an early warning to the Clergymen of what they were doing to King. If they continued their criticism and persecution, King will end up facing a grim future. At first read I thought King was only addressing the Clergymen as a response to their letter, but with further research I have uncovered an indirect public statement. In the Letter from Birmingham Jail, King discusses the story of Shadrach, Meshach, and Abednego, praising their act of civil disobedience. He states, â€Å"It was evidenced sublimely in the refusal of Shadrach, Meshach and Abednego to obey the laws of Nebuchadnezzar, on the ground that a higher moral law was at stake. It was practiced superbly by the early Christians, who were willing to face hungry lions and the excruciating pain of chopping blocks rather than submit to certain unjust laws of the Roman Empire† (King 180). In this statement King is reaching out the general public, encouraging them not to conform to a â€Å"false idol† of society. † Kings Biblical reference to Shadrach, Meshach, and Abednego creates an identity between the Alabama demonstrators’ form of civil disobedience and â€Å"the refusal of Shadrach, Meshach, and Abednego to obey the laws of Nebuchadnezzar, on the ground that a higher moral law was at sake† (Tiefenbrun 263). King uses Shadrach, Meshach, and Abednego to correlate his ideas of what a society could be not only to the ignorant people of Alabama but also to everyone willing to listen. Martin Luther King Jr. handpicked these events in Biblical history to more clearly represent what he is writing about and why he is so avidly defending his cause. He argues against repression and urges the public to defend their rights and resist the rut of conformity. Just reading Letter from Birmingham Jail won’t do it justice. Further researching the components of this letter have opened my eyes to what King was really portraying. King is pleading with the Clergymen to reconsider their prejudice against him and his beliefs. He is driving the public to become like him, and to become like  Paul stating that it is ok to be persecuted for your beliefs. He makes clear in hismessage that it will not be an easy task but it must be done in order to create an influential change in society. This change must be done now so that it can display its longstanding effects on the generations to come. Works Cited King, Martin Luther Jr. â€Å"Letter from Birmingham Jail.† A World of Ideas. Comp. Bissegger. Writers House LLC, 1963. Mott. Wesley T. â€Å"The Rhetoric of Martin Luther King, Jr.: Letter from Birmingham Jail.† Phylon (1960-), Vol 36, No. 4. (4th Qtr., 1975), pp. 411-421. Stable URL: http://links.jstor.org/sici?sici=0031-8906%28197536%3A4%3C411%3ATROMLK%3E2.0.CO%3B2-ITiefenbrun, Susan. â€Å"Semiotics and Martin Luther King Junior’s â€Å"Letter from Birmingham Jail†.† Cardozo Studies in Law and Literature, Vol. 4, No. 2. (Autumn, 1992), pp. 255-287. Stable URL: http://links.jstor.org/sici?sici=10431500%28199223%294%3A2%3C255%3ASAMLK%22%3E2.0.CO%3B2-I