Industry Anaylsis Research Paper Example | Topics and Well Written Essays - 750 words

Industry Anaylsis - Research Paper Example Being the world’s second biggest tobacco company around the globe in terms of sales, the British American Tobacco plc remains one of the most successful companies not only in Britain but also around the globe. As one of the most successful companies in the tobacco industries, BAT has a marketing leading advantage in more than 50 countries around the globe. Its main brands are Kent, Pall Mall, Dunhill and Lucky Strike. By the year 2012, BAT had a market capitalization of more than  £65.6  billion, which makes it among the biggest companies to be listed on the LSE. The company’s shared value and mission is to remain a developing innovative by producing less risky nicotine and tobacco products. One of the successes of the company is the launch of e-cigarette Vype in the United Kingdom markets (The European tobacco control report 2007, 2007). As for its suppliers, the British American Tobacco Company is working with more than 100,000 farmers on sustainable practices. Additionally, the company seeks to protect its leaf supply over a long-term. The company also seeks to help in improving both the environmental and social impacts of growing tobacco. The company has a sustainable supply chain, which generally covers its operations that includes trade marketing, logistics and manufacturing. However, the company does not have its own tobacco farms but instead; it provides agronomy support to its extensive smallholder farmers around the globe. The company is currently producing tobacco products on a large scale around the globe. The company boosts of more than 46 cigarette companies around the world. The tie between the company and the tobacco market continues to be strong each year. This is evident by its market capitalization around the globe. By the year 2012, BAT had a market capitalization of more than  £65.6  billion, which lists the company among the biggest companies around the