Advertising and Body Satisfaction in Women

Advertising and Body Satisfaction in Women Introduction The role of women in advertising has remained a contentious issue in the contemporary society. For many years, advertisers have used women as advertising objects thus triggering debates and research interest to unravel the unknown truth behind women and advertising. With most adverts carrying the image of women, it is clear that they usually have an impact on viewers in terms of perception towards self-image.Advertising We will write a custom research paper sample on Advertising and Body Satisfaction in Women specifically for you for only $16.05 $11/page Learn More Needless to mention, all media channels like television, magazines and even the internet are full of adverts carrying the image of a woman (Ohio State University, 2011). Even though this is never a concern to advertisers and marketers, it has been found that women usually get affected by such media images and influence their perception towards self-esteem. In this regard, this paper e xplores the relationship between advertising and body image satisfaction. Literature review The concept of body image and how women are portrayed in the media has continuously drawn the attention of people from all walks of life, including authors, scholars and researchers. In understanding this concept, they have dedicated their time and resources in documenting their findings in form of books, journals and internet articles for future reference and academic edification. This segment synthesizes findings from an array of reputable authors who have broadly covered the topic of advertising and body image satisfaction in women. What is body image? From a psychological point of view, body image refers to ones attitude towards own body with regard to sexual attractiveness and aesthetics. (Festinger, 1957). The phrase was first coined in 1935 by a neurologist from Australia in an article which he described the image and appearance of the human body and how it is viewed by the society. Al though the society has always placed a lot of emphasis on beauty, individual’s perception over their bodies may not necessarily match the standards of the society.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Body image is therefore thought to be a product of several aspects, which define human identity (Clay, Vignoles Dittmar, 2005). These aspects include but not limited to personalities, individual experiences and other forces, which could either be cultural or social. As a result, the sense of physical appearance usually can transform body image in relation to other people or the ideal image recognized by the society (Manasia, 2011). It therefore follows that an individual’s perception may not necessarily reflect other people’s point of view. The ultimate impact of this scenario is either a case of satisfaction or dissatisfaction depending on an indivi dual’s body rating. Due to high value attached to body image and sexualization of women, there has been increasing anxiety related to body image around the world. As a sensitive issue that revolves around gender, women are considered more vulnerable to body image anxiety as compared to their male counterparts. This high concern among women is dangerous since it may result into personality disorders and other health-related issues (Manasia, 2011). For instance, people who view themselves negatively are likely to engage several options like cosmetics and special dieting with an aim of achieving the desired image. Since no guarantee is given for the efficacy of such options, it is worth noting that this approach may lead to severe cases like scorched skin, eating disorders and overall low esteem. As mentioned above, matters of self-image mainly affect women in the society hence leading to altered self-esteem. In general, body image cannot be delinked from self-image. Negative bo dy image always makes a woman to lose her inner self-worth. This means that a person would become less valuable in her own eyes based on judgmental assumptions made from their perceptions. Self-esteem is an essential necessity for both men and women (Maddox, 2005).Advertising We will write a custom research paper sample on Advertising and Body Satisfaction in Women specifically for you for only $16.05 $11/page Learn More However, when women view themselves negatively based on body image, the pride within themselves gets eroded to extreme levels that may cause one to lose friends before disconnecting from the social world. This mainly occurs due to body image dissatisfaction. People with a higher self-esteem usually enjoy life to the fullest, make friends easily, manage their feelings and behavior and develop an overall acceptance of who they are (Ohio State University, 2011). Being an important aspect of human life, it is imperative for the society to focus on developing a positive sense of being and encourage women to have a positive self image regardless of what may be considered as a perfect image. It augments body satisfaction and behavior personality as individuals are able to interact freely without putting a lot of concern on how they appear physically (Muscat, 2011). While these efforts are on, it is essential to point out the role of media in influencing personality image and ability of a person to accept who they are and develop an inner positive drive. Body image and media For a very long time, media has portrayed the image of women negatively or different from what the society considers as a standard image. This is common in advertising where most adverts carry images of women that end up affecting the overall body satisfaction among women. According to Manasia 2011, mass media affects the image of women in a wide range of ways. This occurs through the use of common technologies, which are applied in advertising, and they range from billboards, television, magazines and the internet. In a 2011 research explaining the impact of mass media on body image, Manasia wonders whether mass media has become the beholder of beauty in the contemporary society.Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research affirms that there is substantive evidence indicating that physical appearance of women is quite important in dictating the behavior of women and their average self-image (Manasia, 2011). In this study, it is undoubtedly clear that media has strong influence in enhancing body satisfaction or dissatisfaction. Many research findings support the hypothesis of this research arguing that most women around the world find image to be influential in their lives as it determines the manner in which they interact with others, perceive themselves and find satisfaction or dissatisfaction within (Kacey, n.d.). It filters down to the level of social acceptability as they feel recognized in terns of their body image. Unlike body satisfaction which most women find satisfaction, dissatisfaction can lead to serious withdrawal problems among women. In analyzing this issue, it is equally important to consider several aspects of beauty as portrayed by the media and advertising companies. Sm all sized-women are usually favored compared to average or bigger sizes. In such a case, women who find themselves within the favored category derive significant satisfaction in themselves as they are considered perfect (Media Awareness Network, 2010). On the other hand, women who may have a different body size tend to draw backwards with the fear of rejection due to perceived deviation from what is considered to be perfect in the society. This implies that adverts, which put a lot of emphasis on body size leave the viewer with a distorted mind concerning acceptable standards of beauty and perfection. However, satisfaction or dissatisfaction depends on the level of personal investment towards physical image (Kilbourne, 2011). In other words, this argument emphasizes the fact that the impact of body image in advertising affects women differently depending on an individual’s focus and concern over personal image. Other researches done further indicated that most women prefer tu rning to magazines, billboards and television adverts, which promote thinness as the ideal body figure to be recognized (Markey, Markey Birch, 2004). This seems to be personal-induced torture since some women get obsessed and lured to such images even when they fall outside the ideal bracket of beauty being emphasized by advertisers and other media companies. When women are exposed to images and video ads, which depict a particular attribute of beauty, they usually get angrier and depressed than before they interacted with the material. With these images dominating fashion magazines around the world, one wonders why women still purchase them, since they cause some level of body dissatisfaction (Biagi, 2011). According to Muscatell 2011, TV and magazines are filled with images that depict beauty and perfection among women. However, the main question revolves around the way beauty is represented. These images display ultra-thin women and other celebrities appearing with flawless body images. With regards to billboard adverts, Muscatell argues that it is possible for one to be left with body images in the mind while driving down city streets as billboards dominate all forms of ads on major roads and highways. In a 2011 article, Muscatell is concerned with the direction which advertising companies have taken and the way they define beauty. His main concern is the most probable way of adopting in order to correct the trend which continues to affect women psychologically as some of the sizes and figures, which are considered ideal seem to be unrealistic and unhealthy (Muscat, 2011). As further noted by authors, most women get dissatisfied when exposed to adverts in magazines, which support ultra-thin images. This may cause a feeling of lowliness as people imagine being unfit in the society and irrelevant in the societal context of beauty. Importantly, issues of satisfaction and dissatisfaction adversely affect women below the age of nineteen years as compared to ad ults and mature women (Kirsh, 2009). This is because young women are more concerned with body image and may suffer severely in an attempt to attain the size being perceived as acceptable by the media. For young women who may have this size, they also derive a lot of body image satisfaction as they may feel more acceptable, beautiful and recognizable in the society. On the contrary, those that do not meet perceived standards end up frustrated and may resort to unhealthy and dangerous means of attaining perceived duty. As a result, many develop eating disorders like bulimia and nervosa (Cortese, 2008). While many women get affected by adverts, which depict the body image, it is sometimes impossible to avoid the impact of adverts. How common are adverts of this nature? Regardless of the nature of products being marketed, women are commonly represented in ads (Grogan, 2008). Commercials ranging from foodstuffs to electronics carry the image of women with emphasis on particular attribute s of beauty like color and size. Additionally, our exposure to the media makes it impossible to avoid these adverts. How often do women visit the internet, watch TV or even drive on the streets? It is clear that the current environment is under significant influence of media that women who may choose to avoid fashion magazines may still suffer the impact of media adverts and get affected emotionally (Ussher, 2000). Theories Social construction theory The broadness of this theory covers a wide range of issues from economic to a person’s eating behavior at home. According to this theory, our lives are shaped depending on daily experiences which emanate from effects of numerous social agreements, shared social actions and several institutional practices. As a result, many things which are ignored and taken for granted are always results of human inter-subjectivity. On this basis, a social construct denotes anything in existence as a result of social interactions and not objectiv e reality. However, these components do exists as integral elements of our social life. Other social constructionists describe social constructs as epistemologically objective since they are objects which have meaning in our social lives. Additionally, social reality is rooted in human behavior, institutional practices, culture and different languages. From research carried out by different experts and psychologists around the world, it is evident that women get more affected by adverts than men. This could be explained from different perspectives including the way the society defines women as well as what they are expected to become in life. Through social construction of reality and construction theories, societies have developed norms and standards from a wide range of choices. In other words, whatever that is represented through adverts is not the inherent approach in describing body image but rather an adopted approach that has been adopted through countless choices (Berger Lu ckmann, 1991). In this understanding, social constructionists oppose essentialism, which basically emphasizes the need to observe natural rules as opposed to the creation of perceived social reality that seeks to justify why certain things have to be done in a different way from what is considered as a norm (Berger Luckmann, 1991). In relating this theory to women representation in adverts and satisfaction level, it suffices to mention that the contemporary society has realized the existence of several options and variables that could be used in measure beauty besides accepted ones. This makes it frustrating for women who do not meet the perceived standards since many get obsessed to conforming to the patterns of the world as compared to appreciating what they are. Body image satisfaction in women as influenced by adverts can also be explained using the cultivation theory which expounds on the long-term effects of watching television. Sociologists posit that television is a form of mass media, which has the capacity of binding societies and groups of people together through common behavior, ethics and stances (Berger Luckmann, 1991). Through cumulative impact of exposure to TV, victims like children accept certain trends, which begin shaping their lives with time. The same case applies to adverts and body image satisfaction in women. For a very long time, ultra-slim bodies in women with small tummies have been considered as core attributes of beauty in the society. In other words, these elements are widely acceptable and most people work towards attaining these cultivated features. When these images are carried in adverts on billboards, the internet and other advertising channels, they become widely acceptable and influential. As a result women suffer from body image dissatisfaction if they are not favored or derive a lot of satisfaction. Framing From a social science perspective, framing theory suggests that the exact manner in which something is presented to the public usually has significant influence on the choices made by affected people. It is viewed as an important approach as opposed to rational choice theory which describes how people strive to make rational choices in life regardless of the nature of the data given for analysis. It is important to note that communication plays a major role in framing theory because it evokes conceptual and moral frames through language. Additionally, frames form vital systems in the community which have to be built for a long period of time. As an art, framing can be essential when coupled with cognitive linguistics. Framing is closely related to agenda-setting although it focuses on the immediate issues at hand rather than an entire topic of research. According to framing theorists, the media usually places certain events within some space which has meaning as a way of drawing the public attention. As a result, the media is able to control the manner in which audience analyzes issues and mak es choices. Framing therefore revolves around how certain information is covered by the media and the way in which people choose to digest it. Frames influence people’s attitudes towards a given item being featured in the media. Framing theorists argue that systems are usually developed after some time. This is common in explaining the effects of media to the society. It follows that systems formed through framing and get accepted and assimilated as true and recommended standards (Scheufele, 1999). Additionally, this theory emphasizes the manner in which different items are presented. This presentation usually has impact on people or individuals interacting with it. In seeking social reality, women get influenced by representation of body image through adverts. As an acceptable system, many strive to mimic these standards while others get discouraged and dissatisfied with their body images as they may not measure up to the acceptable standards of beauty. Dealing with dissatis faction It is clear that representation of women through adverts has a profound impact on their perception towards their bodies and causes them to get flooded with negative mood and low self-esteem (Poveromo Hofstra University, 2007). As seen in the above segments of analysis, this may lead to social withdrawal and disconnection, emotional disability and poor eating habits among other adverse effects. Consequently, there is every need to help women to develop and nurture their self-worthiness regardless of how body images are represented through commercial ads. Through psychological efforts, suggestions have been put forth do deal with dissatisfaction among women emanating from negative media representation. One of these ways is cognitive dissonance. By definition, it refers to holding conflicting positions simultaneously (Festinger, 1957). This is common when a person believes that physical exercising is important but fails to make any efforts to get to the gym. In this approach, people are usually advised to alleviate their psychological discomfort by making sober and sound decisions. For the cited scenario, it would be recommendable for the person to go to the gym in order to stay physically fit or ignore and assume that exercising was not that important. Besides being supported by advertising companies, women ought to be informed that being heavy is healthier than struggling to become ultra-slim (Wykes Gunter, 2005). In so doing, victims are likely to have a different attitude towards their bodies and maintain a positive self-image. Future research questions In addressing future interests, researches should focus on answering the following research issues: How to prevent dissatisfaction caused by negative body representation of women in adverts. Why men are rarely affected by adverts with regard to body dissatisfaction. Conclusion and recommendations It is more evident than not that media has an array of effects on the society. Even though some people argue that the impact of media cannot be quantified, its influence has far-reaching effects. Of significance is the manner in which our behaviors get transformed by emulating celebs and other prominent people dominating the media. This is usually a perceived assumption that media personalities are perfect in character (Cohen, 2006). The same argument is used by advertising companies to woo customers. By making adverts associated with certain individuals, psychologists have proven that people get easily swayed in decision-making, a concept that marketers take capitalize. However, common representation of women body image in ads has negative effects. Women get satisfied or dissatisfied depending on whether the image portrayed favors them or not. Dissatisfaction results into other unhealthy and fatal cases like personality disorders and change of behavior. On the other hand, satisfaction may influence the society to believe that a certain trend is acceptable and worth nurturing (Tiggem ann Slater, 2003). This research has supported the hypothesis that advertising has a significant impact on body image satisfaction in women. References Berger, P., Luckmann, T. (1991). The social construction of reality: a treatise in the sociology of knowledge. City of Westminster, London: Penguin Books. Biagi, S. (2011). Media Impact: An Introduction to Mass Media. Stamford, Connecticut, U.S: Cengage Learning. Clay, D., Vignoles, V., Dittmar, H. (2005). Body Image and Self-Esteem among Adolescent Girls: Testing the Influence of Socio-cultural Factors. Journal of Research on Adolescence, 15(4), 451–477. Cohen, S. (2006). Media Exposure and the Subsequent Effects on Body Dissatisfaction, Disordered Eating, and Drive for Thinness: A Review of the Current Research. The Wesleyan Journal of Psychology, 1, 57-71. Cortese, J. (2008). Provocateur: images of women and minorities in advertising. Lanham, Maryland: Rowman Littlefield. Festinger, L. (1957). A theory of cognitive diss onance. London: Stanford University Press. Grogan, S. (2008). Body image: understanding body dissatisfaction in men, women, and children. United Kingdom: Taylor Francis. Kacey, D. (n.d.). Greening: The Objectification and Dismemberment of Women in the Media. Capital University. Retrieved from kon.org/urc/v5/greening.html Kilbourne, J. (2011). Beautyand the Beast of Advertising. Center for media Literacy. Retrieved from medialit.org/reading-room/beautyand-beast-advertising Kirsh, S. (2009). Media and youth: a developmental perspective. Hoboken, New Jersey: John Wiley and Sons. Maddox, R. (2005). Cognitive responses to idealized media Images of women: the relationship of Social comparison and critical Processing to body image disturbance in college women. Journal of Social and Clinical Psychology, 24(8), 1114-1138. Manasia, T. (2011). Effects of Media on Body Image. Vanderbilt University. Retrieved from http://healthpsych.psy.vanderbilt.edu/media_and_body_image.htm Markey, C., Markey , P., Birch, L. (2004). Understanding Women’s Body Satisfaction. Sex Roles, 51(4), 209–216. Media Awareness Network. (2010). Beauty and Body Image in the Media. Media Awareness Network. Retrieved from media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm Muscat, K. (2011). Can’t Get No (Body) Satisfaction: Media Effects on Body Image. Psychology in Action. Retrieved from psychologyinaction.org/2011/09/19/can%E2%80%99t-get-no-body-satisfaction-media-effects-on-body-image/ Ohio State University. (2011). Medias focus on ideal body shape can boost womens body satisfaction, for a while. Science Daily. Retrieved from sciencedaily.com/releases/2011/04/110411121557.htm Poveromo, J., Hofstra University. (2007). Magazine influence and body dissatisfaction in women: An examination of initial body dissatisfaction, social comparison, and internalization of the thin ideal. Michigan: ProQuest. Scheufele, D. (1999). Framing as a theory of media effec ts. Journal of Communication, 103-122. Tiggemann, M., Slater, A. (2003). Thin Ideals in Music Television: A Source of Social Comparison and Body Dissatisfaction. International Journal of Eating Disorders, 35, 48–58. Ussher, J. (2000). Womens health: contemporary international perspectives. Hoboken, New Jersey: Wiley-Blackwell. Wykes, M. Gunter, B. (2005). The media and body image: if looks could kill. Thousand Oaks, California: SAGE.

Is It Possible To Feel Sympathy For Macbeth Essays

Is It Possible To Feel Sympathy For Macbeth Essays Is It Possible To Feel Sympathy For Macbeth Paper Is It Possible To Feel Sympathy For Macbeth Paper We can take a quote from this scene where all the witches chant: Fair is foul and foul is fair, this quote IS hinting towards Macbeth future, with he quotes meaning being that things dont look the same as they actually are on the inside. In the second scene, king Duncan learns the rebels, led by traitor Thane of Castor Macdonald, has been crushed by Macbeth, Macbeth is praised for his bravery shown in this quote: for brave Macbeth (well he deserves that name, disdaining fortune, with his brandished steel this shows his bravery and loyalty, at this point he is a soldier with good intentions and no aspiration for harm. After Duncan hears this news he orders for McDonalds execution and announces Macbeth to be the new hand of Castor. Dunces condemns Macdonald by saying no more that Thane of Castor shall deceive our bosoms interest, meaning that he wont receive matters close to his heart. In scene three the witches appear and discuss putting a horrific spell on a sailor just for being rude to one of the witches, this is hinting towards the way they treat Macbeth and what Macbeth is going to be dragged into. The witches then come to Macbeth and Banana to give a prophecy in which they hail Macbeth as Thane of Glacis, Thane of Castor and King hereafter, the three witches then disappear. After, Angus and Ross tell Macbeth he is the new Thane Castor, this tells Macbeth the prophecy is true. Macbeth is very interested and tempted in the crown now we know this from this quote: Why do yield to that suggestion whose horrid image doth unfix my hair, and make me my seated heart knock at my ribs. Macbeth has just thought about killing Duncan but the thought makes him feel an odd sick feeling, his humanity provokes us to feel sympathy for Macbeth. In scene 4, King Duncan thanks Macbeth and Banana personally. You can tell that Macbeth wants the crown as he flatters Duncan as he says The service and loyalty owe in doing it, pays itself, Your highness part is to receive our duties. However Malcolm, Dunces son, is announced as the next king, you can feel sympathy for Macbeth here because what he has be en promised by the witches has been taken away from him. However this quotes tells us that Macbeth wants to kill Duncan: that is a Step on which I must fall down, or else Orleans, for in my way it lies, he is saying he must either forget about his ambitions or plan to do something about the obstacles in the way of his true, his decision is made: stars hide your fires! Let not light see my black and deep desires. He is asking God to not let anyone discover his ambitions; we lose sympathy for Macbeth at this point. In scene 5, Lady Macbeth reads a letter from Macbeth of what the witches have predicted, Lady Macbeth becomes desperate for the crown and will now stop at nothing to get it. However she doubts Machetes drive for this throne: yet I do fear thy nature. It is too full o the milk of human kindness so she decides to persuade by pouring her spirits into thing ear. When Macbeth arrives home she persuades and manipulates him into killing Duncan when he comes to spend the night at their castle. We can feel sympathy for Macbeth at this point because he has thinking about killing Duncan and he is vulnerable but Lady Macbeth causes him to change his mind. Scene 6 is a very short one in which Duncan and others arrives at Inverness and is greeted by Lady Macbeth, and flatters him by saying: all our service, in every point done twice and then double, were poor and single business to contend against those honors deep and broad wherewith Your Majesty odds our house. In scene 7 Macbeth debates with himself whether he should kill Duncan. But his wife goads him, manipulating him, she questions his manhood Was hope drunk wherein you dressed yourself. She even questions his love for her From this time, should I account thy love. Macbeth still questions himself, but she begs him to tighten his courage to the limit. Lady Macbeth his pushing and pulling at a weak and vulnerable mind, so we must feel sympathy for him. Macbeth goes ahead with the plan to murder Duncan. In conclusion, I do feel sympathy for Macbeth at some points of Act 1 u to his wife being so ruthless and his loyalty and humanity at the beginning of the Act, but I feel as though t his means hardly anything because his does think about killing Duncan and Macbeth knows what he plans to do is wrong, and fully acknowledges the future consequences. That is a Step on which must fall down, or else overlap, for in my way it lies, he is saying he must either forget about manhood Was hope drunk wherein you dressed yourself. She even Duncan. In conclusion, do feel sympathy for Macbeth at some points of Act 1 beginning of the Act, but feel as though this means hardly anything because

Managing Decisions Essay Example | Topics and Well Written Essays - 2750 words

Managing Decisions - Essay Example e decisions which are taken on the basis of relevant assumptions which are made after considering for all types of situations and consequences which the organisation can face in future. As per this model there are seven basic steps which are taken while managing decisions. First of all, the main problem should be defined and analysed in order to assess the future situation which the company may face due to the problem. The second step is to identify and analyse all the alternative solutions of the problem. The third step is to analyse all the merits and demerits of the identified alternatives. Once all the alternatives have been assessed the fourth step is to rank all alternative solutions as per their strengths. Ranking helps to identify the optimal alternative solution which can maximise the satisfaction level, thus identification of the optimal solution id the fifth step of this model. Sixth step is to implement the chosen alternative. Once the alternative is implemented follow up s are done to assure that every thing is going as decided, this is the seventh step in normative model (Swansburg and Swansburg, 2002, p.256). Decision tree: The uncertainty aspects of the future events make the decision making more crucial and vital for every organisation. One of the most popular and common quantitative technique which is used to manage decisions regarding uncertain activities is decision tree. Thus decision tree can be defined as the graphical representation of various sequential decisions and the various expected values of those decisions. The decision tree helps to assess each decision as per their sequence in analysing the expected value of the given alternatives. The expected values are the probable value of the outcomes of various activities. These are considered... Center of discussion in this paper is decision making as an important aspect of every business enterprise. The success of the organisation largely depends upon the managerial decisions. Therefore it is very important to efficiently manage the decision making. The whole organisation starting from the recruitment of the human resource, planning for the production and manufacturing of products, planning for the projected business, demand forecasting, planning of the activities to be done in the organisation, budgeting, forecasting of the revenue, target customers, etc are very important for success of the organisation. Therefore, the managerial decisions are very important and have a great impact on the overall performance of the company. If any decisions regarding planning of the organisational activities or the short term targets set for the company are not done efficiently then the company can be severely affected in long run. There are many techniques which help the managers in thei r decision making. Some of the methods are quantitative and some are qualitative. Every method has its pros and cons but at the same time relevant in their own field. Thus the best technique is to combine the various techniques of decision making in other words the management should not depend on one technique of decision making but it should practice a variety of decision making tools which would increase the efficiency of decision making process and will also make the decision process faster and effective.

Description case in the healthcare system Essay

Description case in the healthcare system - Essay Example The pains did not stop if anything they were becoming worse by the minute and I had no one coming to check on me as promised. Judging by the wall clock in my white-walled room, it had been over two hours since my admission and not a single soul had come by to check my vitals despite it being at night and hence not many patients were being attended to. The sight of the pure white walls was sickening and I could not let the thought of how depressing they were away. With every pain in my stomach, groin and I guess the whole body; I shuddered and let out a scream full of agony to signify my current state. I could not take it anymore, I had to press that bell and call for help. Twenty minutes after pressing the so-called emergency bell, a tall burly-looking like nurse appeared on my door half drowsy and I could tell by her facial expression that she was not happy to be woken up by a screaming pregnant lady or even a truly dying patient. That was to be proved a few seconds later when she s aid: â€Å"what is it that you want?† I was in too much pain to think about it then (but thinking about it now, that was a rude remark).I explained to her my predicaments and the promise of the doctor being there soon to check on me but had seen no one for over two hours and the pain was getting worse by the minute. She just looked at me with this unbelievable expression in her eyes and just left without uttering a single word. So I decided to wait for that conversation with the mean-looking nurse got me no one.

Ad Hope on Identity Essay Example for Free

Ad Hope on Identity Essay Identity, defined as the sense of self, providing sameness and continuity in personality over time and sometimes disturbed in mental illnesses, is a concept frequently explored by Australian poet and essayist Alec Derwent Hope. This is evident in the poems Australia and The Explorers where Hope utilises a number of literary techniques, primarily metaphorical language, to express his understanding of and critiques the nature of identity. Australia is Hopes criticism of Australian society in general and Australia itself. The first five stanzas are spent describing Australia in an extremely negative manner, where Australia is said to be a ‘nation of trees, drab green and desolate grey’, a country that is past the age of celebration. Having lived in both Australia and Europe while on a university scholarship, Hope is able to describe Europe as a ‘lush jungle of modern thought’ and gives us a brief comparison of the two countries. See more: Basic Economic problem of Scarcity Essay Australia revolves around Hopes idea of Australia being too Eurocentric and that Australia should cultivate its own identity rather than mimicking our mother country. This suggests that as individuals, our identities are largely influenced by our parents but instead of simply mirroring them, we should establish our own sense of identity. Hope also describes Australia as ‘a breast still tender but within the womb is dry’, comparing Australia to an older woman who can no longer bare children, implying that externally, we may still seem fruitful and fresh with the opposite being internally. This metaphor of Australia may be referring to the fact that identity does not exist on its own, but as two, as an internal and external identity. The title of the poem ‘The Explorers’ refers to the girls and women journeying through the threatening landscape that is our world. Written in 1939 during a time where women were still seen as weak and inferior to men, Hope further emphasises the fact that both an internal and external identity exists. This can be seen in the poem where Hope writes ‘all those nice young girls, so properly brought up’ showing how on the exterior, women appear to be pure, innocent and polite. This shows how our external identity is shaped and manipulated by society’s expectations and that in order to satisfy these expectations our identities are split into two. The main idea of this poem is how influential and manipulative society can be and is portrayed in this poem as ‘enormous jungles full of eyes and fears’.

Computer Ethics Essay -- Ethics Morals Morality

Computer Ethics A Ten Commandments of Computer Ethics (see Appendix A) was first presented by Dr. Ramon C. Barquin's in his paper for the Computer Ethics Institute of the Brookings Institution entitled, "In Pursuit of a 'Ten Commandments' for Computer Ethics" in May of 1992. Computer ethics is about principles related to behavior and decisions made by computer professionals and users, including software engineers, operators, managers, policy makers, as well as educators and students. This means all these people involved should be supported with some "policies for ethical conduct" i.e. policies that guide their actions and increase adequacy of the decisions they make. (Szejko par. 1) With the rapid infusion of computers, software and related technologies into homes, schools and businesses, we initially focused our energies on learning about the technologies and how to use them. We now need to focus our attention on the ethical issues surrounding technology to insure that we and our children understand and practice values important to all of us; respect for others, their property, ownership, and the right to privacy. (Alden par. 4) There are various interpretations of the term "computer ethics." Computer ethics might be understood in one sense as the efforts of professional philosophers to apply traditional ethical theories and concepts to issues regarding the use of computer technology. However, it is possible to construe computer ethics in another sense to include standards of professional practice, codes of conduct, and aspects of computer law, public policy, and corporate ethics. Information technology has affected our home life, our business life, and our relationships with others. It has also affected us in regards to ... ... Respect For Your Fellow Humans. Works Cited Alden, Sally B. Myths and Misperceptions on Computer Ethics. 1990. Computer Learning Foundation. Retrieved 26 Jan. 2007 http://www.computerlearning.org/articles/respmyth.htm Barquin, Ramon. The Ten Commandments of Computer Ethics. 1992. Computer Ethics Institute. Retrieved 22 Jan. 2007 Davis, Michael. "Thinking like an Engineer: The Place of a Code of Ethics in the Practice of a Profession". Philosophy and Public Affairs 20.2 (1991): 150-167. Luegenbiehl, Heinz C. "Codes of Ethics and the Moral Education of Engineers", Business and Professional Ethics Journal 2 (1983): 41-61. Rpt. in Ethical Issues in Engineering . Ed. Deborah G. Johnson. Englewood Cliffs, NJ: Prentice-Hall, 1991. 137-154. Szejko, Stanislaw. Patterns of Ethical Behaviour and Decision Making. 2004. Ethicomp 2004. Retrieved 24 Jan. 2007

“Structural and Semantic Properties of Phraseological Units”

, ?. ?. : â€Å"Structural and semantic properties of phraseological units† IV -48 : . ?. ?. – 2011 Plan Introduction 1. Problems with the definition of phraseological units. The groups of phraseological units according their meaning 2. Ways of forming of phraseological units 3.Semantic structure of phraseological units Conclusions References Introduction Phraseological units, or idioms, as they are called by most western scholars, represent what can probably be described as the most picturesque, colourful and expressive part of the language’s vocabulary. If synonyms can be figuratively referred to as the tints and colours of the vocabulary, then phraseology is a kind of picture gallery in which are collected vivid and amusing sketches of the nation’s customs, traditions and prejudices, recollections of its past history, scraps of folk songs and fairy-tales.Quotations from great poets are preserved here alongside the dubious pearls of philistine wisdom and crude slang witticisms, for phraseology is not only the most colourful but probably the most democratic area of vocabulary and draws its resources mostly from the very depths of popular speech. Our abstract is devoted to the problem of defining the phraseological units and to their structural and semantic features. We try to analyze the works of different scholars, which researched these questions and to systematize their conclusions. Problems with the definition of phraseological units.The groups of phraseological units according their meaning In modern linguistics, there is considerable confusion about the terminology associated with these word-groups. Most Russian and Ukrainian scholars use the term â€Å"phraseological unit†, which was first introduced by Academician V. V. Vinogradov whose contribution to the theory of Russian phraseology cannot be overestimated. The term â€Å"idiom†, widely used by western scholars, has comparativ ely recently found its way into Russian and Ukrainian phraseology but is applied mostly to only a certain type of phraseological unit as it will be clear from further explanations.There are some other terms denoting more or less the same linguistic phenomenon: set-phrases, phrases, fixed word-groups, collocations. The confusion in the terminology reflects insufficiency of positive or wholly reliable criteria by which phraseological units can be distinguished from â€Å"free† word-groups. It should be pointed out at once that the â€Å"freedom† of free word-groups is relative and arbitrary. Nothing is entirely â€Å"free† in speech as its linear relationships are governed, restricted and regulated, on the one hand, by requirements of logic and common sense and, on the other, by the rules of grammar and combinability.One can speak of a black-eyed girl but not of a black-eyed table (unless in a piece of modernistic poetry where anything is possible). Also, to say t he child was glad is quite correct, but a glad child is wrong because in Modern English glad is attributively used only with a very limited number of nouns (e. g. glad news), and names of persons are not among them. Free word-groups are so called not because of any absolute freedom in using them but simply because they are each time built up anew in the speech process where as idioms are used as ready-made units with fixed and constant structures.So we can give the definition of each type of unit given above to use them correctly. First of all, set-phrases imply that the basic criterion of differentiation is stability of the lexical components and grammatical structure of word-groups. The term â€Å"word-equivalent† stresses not only semantic but also functional inseparability of certain word-groups, their aptness to function in speech as single words. A collocation is two or more words that often go together. These combinations just sound â€Å"right† to native Englis h speakers, who use them all the time.On the other hand, other combinations may be unnatural and just sound â€Å"wrong†. Look at these examples: the fast train – the quick train; fast food – quick food The term â€Å"idioms† generally implies that the essential feature of the linguistic units under consideration is idiomaticity or lack of motivation. Uriel Weinreich expresses his view that an idiom is a complex phrase, the meaning of which cannot be derived from the meanings of its elements. He developed a more truthful supposition, claiming that an idiom is a subset of a phraseological unit.Ray Jackendoff and Charles Fillmore offered a fairly broad definition of the idiom, which, in Fillmore’s words, reads as follows: â€Å"†¦an idiomatic expression or construction is something a language user could fail to know while knowing everything else in the language†. Chafe also lists four features of idioms that make them anomalies in the tra ditional language unit paradigm: ? non-compositionality; ? ansformational defectiveness; ? ungrammaticality; ? frequency asymmetry.Generally speaking, the term â€Å"idiom†, both in our country and abroad, is mostly applied to phraseological units with completely transferred meanings, that is, to the ones in which the meaning of the whole unit does not correspond to the current meanings of the components. According to the type of meaning phraseological units may be classified into: (classification given by Ryzhkova) ? Idioms; ? Semi-idioms; ? Phraseomatic units. Idioms are phraseological units with a transferred meaning. They can be completely or partially transferred: red tape.Semi-idioms are phraseological units with two phraseosemantic meanings: terminological and transferred: chain reaction, to lay down the arms. Phraseomatic units are not transferred at all. Their meanings are literal: the begging of the end; pins and needles. As we can see there is no one specific defin ition for such phenomenon as phraseological units. Different scholars make their own suggestions, which are worth to be considered. We’ve outlined the main of them which are necessary to know dealing with this problem in the process of studying of the English language.Ways of forming of phraseological units As we deal with the structure of phraseological units it’s necessary to pay attention to the classification given by A. V. Koonin. He distinguishes the groups of phraseological units according to the way they are formed. Primary ways of forming phraseological units are those when a unit is formed on the basis of a free word-group: a) Most productive in Modern English is the formation of phraseological units by means of transferring the meaning of terminological word-groups, e. . in cosmic technique we can point out the following phrases: â€Å"launching pad† in its terminological meaning is â€Å" †, in its transferred meaning – â€Å" †, â€Å"to link up† – â€Å"?’ † in its transformed meaning it means – â€Å"†. b) A large group of phraseological units was formed from free word-groups by transforming their meaning, e. g. â€Å"granny farm† –  «  », â€Å"Trojan horse† – â€Å"’ †. ) Phraseological units can be formed by means of alliteration, e. g. â€Å"a sad sack† – â€Å" †, â€Å"culture vulture† – â€Å", †, â€Å"fudge and nudge† – â€Å"†. d) They can be formed by means of expressiveness, especially it is characteristic for forming interjections, e. g. â€Å"My aunt! †, â€Å"Hear, hear! † etc e) They can be formed by means of distorting a word group, e. g. â€Å"odds and ends† was formed from â€Å"odd ends†. f) They can be formed by using archaisms, e. g. in brown study† means â€Å"in gloomy meditation† where b oth components preserve their archaic meanings, g) They can be formed by using a sentence in a different sphere of life, e. g. â€Å"that cock won’t fight† can be used as a free word-group when it is used in sports (cock fighting), it becomes a phraseological unit when it is used in everyday life, because it is used metaphorically; h) They can be formed when we use some unreal image, e. g. â€Å"to have butterflies in the stomach† – â€Å"†, â€Å"to have green fingers† – â€Å" † etc. ) i) They can be formed by using expressions of writers or politicians in everyday life, e. g. â€Å"corridors of power† (Snow), â€Å"American dream† (Alby) â€Å"locust years† (Churchil), â€Å"the winds of change† (M? Millan). Secondary ways of forming phraseological units are those when a phraseological unit is formed on the basis of another phraseological unit; they are: a) Conversion, e. g. â€Å"to vote with o ne’s feet† was converted into â€Å"vote with one’s feet†. b) Changing the grammar form, e. g. â€Å"Make hay while the sun shines† is transferred into a verbal phrase – â€Å"to make hay while the sun shines†. ) Analogy, e. g. â€Å"Curiosity killed the cat† was transferred into â€Å"Care killed the cat†. d) Contrast, e. g. â€Å"cold surgery† – â€Å"a planned before operation† was formed by contrasting it with â€Å"acute surgery†; â€Å"thin cat† – â€Å"a poor person† was formed by contrasting it with â€Å"fat cat†. e) Shortening of proverbs or sayings e. g. from the proverb â€Å"You can’t make a silk purse out of a sow’s ear† by means of clipping the middle of it the phraseological unit â€Å"to make a sow’s ear†. f) Borrowing phraseological units from other languages, either as translation loans, e. . â€Å"living spaceâ €  (German), â€Å"to take the bull by the horns† (Latin) or by means of phonetic borrowings â€Å"meche blanche† (French), â€Å"corpse d’elite† (French), â€Å"sotto voce† (Italian) etc. Phonetic borrowings among phraseological units refer to the bookish style and are not used very often. A. V. Koonin distinguishes such types of the phraseological units according the principles given above: 1) Nominative: â€Å"a hard nut to crack†. They are subdivided into: ? Substantive: â€Å"crocodile tears†; ? Adjective: â€Å"as mad as a hatter†; â€Å"as cool as a cucumber†; ?Adverbial: â€Å"by & by†; â€Å"to & fro†; ? Verbal: â€Å"to live like a lord†. 2) Nominative-communicative: â€Å"the ice is broken†; 3) Interjectional & modal – emotions, feelings: â€Å"Oh, my eye! † (= â€Å"Oh, my God! †); â€Å"as sure as eggs is eggs† (â€Å", 2?2†); 4) Communicativ e – proverbs, sayings: â€Å"There is no smoke without fire†. This classification is called structural-semantic one and the phraseological units are grouped depending on the components they are formed by and on the meaning these units express. Semantic structure of phraseological unitsThe semantic structure of phraseological units by professor V. N. Teliya is formed by semantic ultimate constituents called macrocomponents of meaning. There are the following principal macrocomponents in the semantic structure of phraseological units: 1. Denotational (descriptive) macrocomponent contains the information about the objective reality, it is the procedure connected with categorization, i. e. the classification of phenomena of the reality, based on the typical idea about what is denoted by a phraseological unit (about denotatum). 2.Evaluational macrocomponent contains the information about the value of what is denoted by a phraseological unit, i. e. what value the speaker see s in this or that object / phenomenon of reality – the denotatum. The rational evaluation may be: a) positive: a home from home – â€Å"a place or situation where one feels completely happy and at ease†; b) negative: the lion’s den – â€Å"a place of great danger†; c) neutral: in the flesh – â€Å"in bodily form†. 3. Motivational macrocomponent correlates with the notion of the inner form of phraseological unit.The notion â€Å"motivation of a phraseological unit† can be defined as the aptness of â€Å"the literal reading† of a unit to be associated with the denotational and evaluational aspects of meaning. For example, the literal reading of the phraseological unit to have broad shoulders is physical strength of a person. The idea is indicative of a person’s strength becomes the base for transference and forms the meaning of â€Å"being able to bear the full weight of one’s responsibilities†. . Emotive macrocomponent is the contents of subjective modality expressing feeling-relation to what is denoted by a phraseological unit within the range of approval / disapproval, for example, a leading light in something – â€Å"a person who is important in a particular group† (spoken with approval), to lead a cat and dog life – â€Å"used to describe a husband and wife who quarrel furiously with each other most of the time† (spoken with disapproval). . Stylistic macrocomponent points to the communicative register in which a phraseological unit is used and to the social-role relationships between the participants of communication: a) formal: sick at heart – â€Å"very sad†; b) informal: be sick to death – â€Å"to be angry and bored because something unpleasant has been happening for too long†; c) neutral: pass by on the other side – â€Å"to ignore a person who needs help†. 6.Grammatical macrocomponent contains the information about all possible morphological and syntactic changes of a phraseological unit, for instance, to be in deep water = to be in deep waters; to take away smb’s breath = to take smb’s breath away; Achilles’s heel = the heel of Achilles. 7. Gender macrocomponent may be expressed explicitly, i. e. determined by the structure and / or semantics of a phraseological unit, and in that case it points out to the class of objects denoted by the phraseological unit: men, women, people (both men and women).For instance, compare the phraseological units every Tom, Dick and Harry meaning â€Å"every or any man† and every Tom, Dick and Sheila which denotes â€Å"every or any man and woman†. Gender macrocomponent may be expressed implicitly and then it denotes the initial (or historical) reference of a phraseological unit, for example, to wash one’s dirty linen in public – â€Å"discuss or argue about one’s personal affairs in public†. The implicit presence of the gender macrocomponent in this phraseological unit is conditioned by the idea about traditional women’s work (cf. with Ukrainian: ? ).The implicit gender macrocomponent is defined within the range of three conceptual spheres: masculine, feminine, intergender. Compare, for instance, the implicitly expressed intergender macrocomponent in to feel like royalty meaning â€Å"to feel like a member of the Royal Family, to feel majestic† and its counterparts, i. e. phraseological units with explicitly expressed gender macrocomponent, to feel like a queen and to feel like a king. So the semantic structure of phraseological unit is a complex formation with different denotative, significant and connotative aspects of meaning.The denotative aspect of phraseological meaning is the word subject named by this unit 1) relation between a lexical unit and an extralanguage subject or phenomena, 2) subject denotation; the significant aspect is a phraseological unit concept; a reflection of certain object concept in human consciousness; the connotative aspect is emotionally-expressive side and stylistic colouring of phraseological unit; additional word content, its stylistic colouring that superpose upon the main word meaning and convey emotionally-expressive and estimative attitude of the speaker to the denoted object.Correlation of these aspects in different types of phraseological units is different. One of the aspects may prevail and it causes certain influence of a phraseological unit on the communicative process. In comparative phraseological units significant and connotative aspects predominate. The communicative contribution of phraseological units of this type is fixed with the help of certain object determination, in which they carry pragmatic characteristic defined by emotionally-expressive factor of their meaning. Conclusions Phraseological units are very specific part of any language.It should be noted, however , that no proper scientific investigation of English phraseology has been attempted until quite recently. English and American linguists as a rule confine themselves to collecting various words, word-groups and sentences presenting some interest either from the point of view of origin, style, usage, or some other feature peculiar to them. These units are habitually described as idioms, but no attempt has been made to investigate these idioms as a separate class of linguistic units or a specific class of word-groups. We systematized the observations of A. V. Koonin, V. N. Teliya, G.Antrushyna connected with the structural and semantic properties of the phraseological units. Using their works we defined several classifications according the ways of forming and according semantic structure. For example, the types of the phraseological units distinguished by A. V. Koonin: 1) Nominative (with subgroups); 2) Nominative-communicative; 3) Interjectional & modal; 4) Communicative. All classi fications mentioned above exist simultaneously and describes the main features of the phraseological units: 1) Integrity (or transference) of meaning: means that none of the idiom components is eparately associated with any referents of objective reality, and the meaning of the whole unit cannot be deduced from the meanings of its components; 2) Stability (lexical and grammatical) means that no lexical substitution is possible in an idiom in comparison with free or variable word-combinations (with an exception of some cases when such substitutions are made by the author intentionally). The experiments conducted in the 1990s showed that the meaning of an idiom is not exactly identical to its literal paraphrase given in the dictionary entry.That is why we may speak about lexical flexibility of many units if they are used in a creative manner. Lexical stability is usually accompanied by grammatical stability which prohibits any grammatical changes; 3) Separability means that the struct ure of an idiom is not something indivisible, certain modifications are possible within certain boundaries. Here we meet with the so-called lexical and grammatical variants. To illustrate this point we shall give some examples: â€Å"as hungry as a wolf (as a hunter)†, â€Å"as safe as a house (houses)†. 4) Expressivity and emotiveness means that idioms are also characterized by stylistic colouring.In other words, they evoke emotions or add expressiveness. On the whole phraseological units, even if they present a certain pattern, do not generate new phrases. They are unique. Interlanguage comparison, the aim of which is the exposure of phraseological conformities, forms the basis of a number of theoretical and applied trends of modern linguistic research, including the theory and practice of phraseography. But the question of determining the factors of interlanguage phraseological conformities as the main concept and the criterion of choosing phraseological equivalents and analogues as the aspect concepts is still at issue.The analysis of special literature during the last decades shows that the majority of linguists consider the coincidence of semantic structure, grammatical (or syntactical) organization and componential (lexeme) structure the main criteria in defining the types of interlanguage phraseological conformities / disparities with the undoubted primacy of semantic structure. 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