Research Methods in Sales and Marketing for Tourism Essay

Research Methods in Sales and Marketing for Tourism - Essay ExampleFurthermore, the index provides examples in their application in the tourism sector. Quantitative enquiry method acting Quantitative explore is a common method used in investigating or finding cultivation in mingled fields of studies. This method ensures that information can be transformed into figures for quantitative analysis. Quantitative research method preserves neutrality and sees to it that on that point lead be no bias since the collected data will be used for quantitative analysis, so it is more numeric wholey measurable (Bennett, 1986 Shi, 2008). In quantitative analysis, there is a need to come up with objective output because a researcher deals with figures and transforms them into essential information that can be subjected to more meaningful interpretation and source of information. One common quantitative research method is experimental method. In experimental method, the researcher could potent ially obtain information from certain observations beneath controlled condition. Thus, there are important things that need to be considered prior to obtaining the most essential information and matchless of them is to ensure the significance and validity of the entire method used. Quantitative research is quite flexible exactly its potential drawback could be its not being able to potentially explain all types of phenomena (Muijs, 2004). Qualitative research method Qualitative statements and concepts comprise the body of soft analysis (Shi, 2008). Qualitative research method fluid applies numerical data which potentially include counting and assigning numbers to observations, but the presence of qualitative statement and concepts prevail as its general core foundation. Thus, it may slake turn out that all information under qualitative approach cannot be numerical in nature but in a verbal form (Creswell, 2003). Observations which are integral components of qualitative stateme nts and analyses are important in qualitative research method because they would ensure that the analysis will be well presented and the research aim is comfortably obtained. An hearing for instance regarding certain issue may focus more on understanding the mannikin of the subject and this could potentially concentrate the analysis on general qualitative information. Qualitative method consequently can be done at multiple levels of analysis (Piekkari and Welch, 2004). This means a researcher could still potentially find information in using this method even at various levels of analysis. An interview or focus group for instance can essentially initiate this because what the researcher needs is to combine various concepts or frameworks in do to bring the entire analysis at different levels, depending on the actual objectives. However, one general and potential drawback of qualitative method is that the sample size is small and non-random, do findings most likely not conclusiv e at some point (VanderStoep and Johnson, 2008). The differences It is noted based on the above discussion that both methods of research the quantitative and qualitative have potential advantages and drawbacks. Furthermore, they are an entirely different approaches that is why they have significant noted difference. In the case of quantitative method of research such as survey or experimentation, it is important to have remarkable number of samples in order to make certain that the conclusion is conclusive. Sample should be numerically or statistically significant. On